*Image extracted from Gooogle
Data
Diving and the Dos and Don’ts
What is it? There was much discussion on this topic at this year’s
Technology Summit 2013 at The Belo Mansion in Dallas held by Texas Lawyers. In
a review of my notes from the seminar, I realized it didn’t quite explain what
it is so I turned to Google and I came up with an article from my former
employers CSC or Computer Sciences Corporation.
It is a few years old which had me a bit concerned but when I read it I
knew I had to share it with you. Also… Make sure to check out my Do’s and Don’ts
for Big Data at the bottom of the article and the last sentence is the most important one of this whole post… Enjoy and remember…
Thomas Jefferson said “Do you want to know who you are? Don't ask. Act! Action will delineate
and define you.”
by Chris Sapardanis
Two years ago there were probably as many definitions of cloud computing floating around as there were reality shows on cable TV. Everyone knew it was the latest evolution of technology, but few had a clear understanding of how it worked or how important it could become for their business. Well, times have changed.
Cloud is maturing rapidly. At the IDC Directions 2011 conference in San Jose, Calif., Senior Vice President and Chief Analyst Frank Gens offered that 80 percent of new enterprise apps developed in 2011 will be distributed via the cloud, and by 2014, 30 percent of enterprise application spending will be on the cloud. But just as the market gets hot on cloud, the IT services industry is already abuzz about the next “big” thing: Big Data.
Today’s burgeoning Big Data movement is fueled by the social media revolution, billions of Internet users, and the increasing connectedness of our digital world. And just as hard to come by as definitions were in the early days of cloud, is nailing down exact figures on the amount of data being generated in the world and where it’s headed.
Gens says there will be 1.8 zettabytes (one zettabyte being one billion terabytes) of data stored in 2011, up 47 percent year-over-year, and that will grow to seven zettabytes in 2014. Another estimate by IDC and EMC predicts that by 2020 the “Digital Universe” will be 44 times bigger than it was in 20091.
But beyond the numbers, what exactly is Big Data, where’s it coming from, and why should anyone care? Organizations like CSC’s Leading Edge Forum (LEF) are working to answer these questions.
Exploring an emerging market
Our LEF provides CSC employees and clients with access to a powerful knowledge base and global network of innovative thought leaders. LEF members work to spot key emerging business and technology trends, and identify specific practices for exploiting those trends for business advantage.
“When innovations are emerging in the market, we too need some time to understand what’s being said, and what it means to our business and customers,” says Paul Gustafson, LEF director of Technology Programs. “Two years ago with cloud, everyone was doing it, no one was doing it, and it took us four volumes of research to sufficiently unpack and repack what we believed the cloud world was all about.”
It’s happening again with Big Data, but the term itself isn’t new.
People have been talking about Big Data for a while. Organizations such as NASA, NOAA (the National Oceanic and Atmospheric Administration), financial services companies, and healthcare entities have been grappling with the “data deluge” for years. Many times, they’ve looked to CSC for solutions. For example, one of CSC’s Chairman’s Award projects developed one of the world’s largest healthcare data warehouses that certainly could carry the label of “Big Data.”
However, this new data isn’t referred to as “big” just because of size. “It’s diversity of data; it’s complexity of data; it’s new ways to organize and manage the data; and it’s the new connections inherent in data,” Gustafson explains. “Some of that may be big, but it doesn’t all mean big.”
The emerging market of Big Data is about organizations tuning into new data arrangements that are more connected with their own propositions in an effort to discover new insights. This topic has inspired the LEF’s latest research and a report due later this year called “Data rEvolution.”
The report says no industry is exempt from the challenges or opportunities of the Data rEvolution. Even the U.S. government has called for all its agencies to have a “Big Data” strategy2.
The LEF’s research reveals progress across many fields as organizations seek to derive meaning from data. The report says data is increasingly driving our actions, whether for discovering more about the world around us, making financial decisions, or understanding customer behavior for better target marketing.
Dos and Don’ts of Big Data
Do
Do have a knowledge map
Do know the people in charge
Do go to the people who created
the data
Do go to the custodians of
the data
Do dress the same as the
person you are interviewing
Don’t
DON’T go to IT
DON’T SEND AN ATTORNEY! People get nervous when they have to talk to an
attorney! *Send your Paralegal… someone like me!

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